Choosing the right automation tool can make or break your workflow efficiency. Two popular platforms dominate the no-code automation space: Zapier and Make (formerly Integromat). Both promise to streamline your business processes, but which one truly delivers better value for your specific needs? This comprehensive comparison will help you make an informed decision.

Understanding the Basics

Before we dive into the comparison, let’s understand what each platform offers:

Zapier has been the industry leader in workflow automation since 2011, known for its user-friendly interface and extensive app integrations. It’s designed to make automation accessible to everyone, regardless of technical expertise.

Make (Integromat) launched in 2016 with a focus on providing more powerful automation capabilities with visual workflows. In 2022, Integromat rebranded to Make, emphasizing its mission to make automation accessible and powerful.

Pricing Comparison: Which Offers Better Value?

Zapier Pricing:

• Free Plan: 100 tasks per month, 5 Zaps
• Starter Plan: $19.99/month for 750 tasks
• Professional Plan: $49/month for 2,000 tasks
• Team Plan: $69/month for 2,000 tasks with team features
• Company Plan: Custom pricing for enterprise needs

Make Pricing:

• Free Plan: 1,000 operations per month
• Core Plan: $9/month for 10,000 operations
• Pro Plan: $16/month for 10,000 operations with advanced features
• Teams Plan: $29/month for 10,000 operations with team collaboration
• Enterprise Plan: Custom pricing

Winner: Make offers significantly more operations for less money, making it more cost-effective for businesses with high automation volume.

Ease of Use: User Experience Matters

Zapier:

Zapier’s interface is incredibly intuitive. The linear, step-by-step workflow creation makes it perfect for beginners. You select a trigger, add actions, and you’re done. The platform uses clear terminology and provides helpful hints throughout the setup process.

Pros:
• Clean, simple interface
• Excellent onboarding for new users
• Quick setup for basic automations
• Pre-built templates for common workflows

Cons:
• Limited visibility into complex workflow logic
• Harder to troubleshoot multi-step scenarios

Make:

Make presents workflows visually with a flowchart-style editor. While this has a slightly steeper learning curve, it provides much better visibility into how data flows through your automation. You can see exactly how each module connects and processes information.

Pros:
• Visual workflow representation
• Better for complex automations
• Easier to debug and optimize
• More control over data mapping

Cons:
• Initial learning curve for beginners
• Can feel overwhelming at first

Winner: Zapier for beginners, Make for users who need complex workflows or want more control.

Integrations: App Ecosystem

Zapier: Boasts over 6,000+ app integrations, making it the clear winner in terms of quantity. If you need to connect with popular or niche apps, Zapier likely has an integration.

Make: Offers 1,500+ integrations with a focus on popular business tools. While fewer in number, Make’s integrations often provide deeper functionality and more options for data manipulation.

Winner: Zapier for breadth, Make for depth of integration capabilities.

Advanced Features and Capabilities

Zapier:
• Multi-step Zaps with branching (paid plans)
• Filters and formatting tools
• Built-in AI features
• Team collaboration on paid plans
• Webhooks for custom integrations

Make:
• Advanced data transformations
• Error handling and retry logic
• Iterator and aggregator modules for batch processing
• Data stores for temporary data storage
• HTTP modules for unlimited API connections
• Scheduling with more granular control

Winner: Make offers significantly more advanced features for complex automation scenarios.

Which Tool Should You Choose?

Choose Zapier if:

• You’re new to automation and want the easiest learning curve
• You need to integrate with lesser-known or niche applications
• Your workflows are relatively simple and linear
• You prefer a hands-off, “set it and forget it” approach
• You’re willing to pay more for simplicity

Choose Make if:

• You need complex workflows with multiple branches and conditions
• You want more control over how data is processed and transformed
• You’re running high-volume automations and need cost efficiency
• You have some technical comfort or are willing to learn
• You need advanced features like data stores and iterators

Real-World Use Cases

Best for Zapier:
• Simple lead capture to CRM
• Social media cross-posting
• Basic email notifications
• Quick app-to-app data syncs

Best for Make:
• Complex data transformations and formatting
• Multi-step approval processes
• Batch processing of records
• Custom API integrations
• Advanced error handling scenarios

The Verdict: Which is Better in 2025?

There’s no universal winner—it depends on your needs:

For most beginners and small businesses with simple automation needs, Zapier remains the better choice due to its ease of use and extensive app library.

For businesses with complex automation requirements, technical teams, or high-volume workflows, Make offers superior value with its powerful features and cost-effective pricing.

Many successful businesses actually use both platforms: Zapier for quick, simple automations and Make for complex, mission-critical workflows.

Conclusion

Both Zapier and Make are excellent automation tools that can transform your business processes. The key is understanding your specific requirements, technical comfort level, and budget constraints.

Start with a free trial of both platforms to test your specific workflows. This hands-on experience will quickly reveal which tool aligns better with your business needs.

Ready to implement automation in your business but not sure where to start? Our team can help you evaluate, implement, and optimize automation workflows tailored to your specific needs. [link to services page]

Looking for more automation insights? Check out our guide on no-code automation tools. [link to automation setup guide]